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THE EXPERIENCE ECONOMY

Experience Economy food business design

How to extract value from the Experience Economy to gain freedom from price wars

The Experience Economy is a concept I came across back in 2003 and has moulded how I look at our industry and helped me formulate a structure in which I started creating F&B concepts. This also became the framework I use to evaluate existing businesses to identify potential areas of improvement. These principles definitely require an update in 2020 to have grounds to stand on and be relevant in today’s environment. The aim of this article is to introduce you to this idea that helped me create F&B businesses which have longevity and competitive advantage. What I also hope to do is unlock what the new framework needs to be in this current market landscape.

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RESTAURANT DESIGN BRIEF

Design Brief food business design

How to nail a restaurant Design Brief that merges the Art and Science of the business

This is a subject that is very dear to my heart and was born out of necessity and a need to minimise anxiety and heartache. The Design Brief and how to nail it has been a topic I have been grappling with and refining for years. I believe a proper Restaurant Design Brief is the foundation and seed that can ensure long-term success and market longevity for any aspiring restaurateur embarking on a new project. You can think of it as a design driven Business Plan. 

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